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Podcast Summary:

Naomi Poe discovered that her son had celiac disease and she needed a flour that could be a cup-for-cup replacement for regular flour when she cooked for her family. From that Better Batter was born. She is in a competitive industry but is growing. In my opinion, its because Naomi is a leader on a mission and she is a constant learner. She shares four key leadership things.

1. The importance of building a board.
2. How to handle the natural tension between serving your employees while looking at the numbers and making tough decisions.
3. The positive impact that cross training your employees can have on your business.
4. Why researching your market before a launch well help you avoid the $50,000 loss that Naomi incurred.

Name: Naomi Poe, Founder & CEO

Company: Better Batter Gluten Free Flour

Powerful Promise of Value: Enjoy your favorite foods again – gluten free. Better Batter makes gluten free flour that can be used cup-for-cup in your own recipes.

Headquartered In: Altoona, Pennsylvania

Blind Spot: Balancing her heart centered leadership with a sharp eye on the numbers in order to make challenging business decisions.

Banish Your Business Building Blindspot!

Favorite Resources for Productivity: Get up in the morning and taking care of email before the business opens.

Favorite Resources that helps with the Founder to CEO role shift: Shark Tank

Favorite Founders: A key investor on her board

Contacts: http://betterbatter.org, shop.betterbatter.org