Naomi Poe discovered that her son had celiac disease and she needed a flour that could be a cup-for-cup replacement for regular flour when she cooked for her family. From that Better Batter was born. She is in a competitive industry but is growing. In my opinion, its because Naomi is a leader on a mission and she is a constant learner. She shares four key leadership things.
1. The importance of building a board.
2. How to handle the natural tension between serving your employees while looking at the numbers and making tough decisions.
3. The positive impact that cross training your employees can have on your business.
4. Why researching your market before a launch well help you avoid the $50,000 loss that Naomi incurred.