Elena’s passion for excellence will inspire you. She has grown her company on the premise that the company’s actions will mirror the values it espouses to its clients. I especially like her thoughts on freeing up your time as Founder and CEO to think through things such as culture and values.
“Better, Not Bitter” is this Founder’s motto. If you are feeling down, overwhelmed, exhausted, or just feel like giving up the Founder game…listen to Cashmere and email me and tell me you still feel the same way. Cashmere’s strength and tenacity will remind you that we all go through difficulties as we grow our businesses and ourselves. But, few of us have endured what she has gone through.
Imagine you are from a foreign county and you are in the United States growing your startup. All of a sudden the city seizes your office space and a major recession hits and you have to lay off a large portion of your company. What would YOU do? Listen to what Benoit did and get a lesson you might not expect.