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My draw dropped open when Norman told me how much money in energy costs he saved a Brazilian company.

He and his team take a decidedly business approach to their environmental efforts.

And, Norman is quite articulate about the power of using your “breakdown” as your “breakthrough.”

He details the time his hand went numb as well as when a friend called him for help.

Both stories remind us that Founders are not super human.

We need people and habits that support our wellbeing.

Name: Norman Crowley

Company: Cool Planet Group

Location: Ireland

Powerful Promise of Value: Cool Planet Group uncovers the business opportunities in tackling climate change. They offer exceptional products and services that deliver on both purpose and profit.

Contact: Norman on LinkedIn, Company website

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What started as a side hustle, caught him by surprise when Google reached out with an intriguing offer.

As a self-described, “not a people person,” Abhinav realized that he had to recruit more experienced leaders and bring on team members who can do one thing well and really define their areas of scope much better.

Recruit and define…easier said than done.

But, with over 400 team members and a $2 billion valuation, Abhinav and his team figured it out.

Name: Abhinav Asthana

Company: Postman

Location: San Francisco, California

Powerful Promise of Value: Postman is the world’s leading collaboration platform for API development. Postman’s features simplify each step of building an API and streamline collaboration to help create better APIs—faster.

Contact: Elias on LinkedIn, Company website

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Surprising and delighting customers as they interact with their digital wallet is the expertise of Elias and his team.

Many parts of the world have embraced the digital wallet faster than the United States.

Elias has been patient as the technology is adopted more here.

In fact, patience has been key to his leadership success.

Yet, he learned that even his patient demeanor wasn’t enough for the patience needed for a Founder CEO.

Listen and see why.

Name: Elias Guerra

Company: Popwallet

Location: New York, New York

Powerful Promise of Value: Popwallet enables brands to deliver contactless customer experiences through mobile wallets like Apple Wallet and Google Pay.

Contact: Elias on LinkedIn, Company website

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Have you ever heard a Founder say she enjoys buying business insurance.

I thought so.

It takes a special kind of Founder to tackle the business insurance industry and David and his team are doing just that.

I appreciated David’s candid and thought-provoking story about Founder courage versus Managerial Courage.

In this interview he explains how he would have handled a delicate situation differently.

Company: Coterie

Location: Cincinnati, Ohio

Powerful Promise of Value: Coterie is on a mission to make business insurance easy—They believe that insurance can and should be a force for good.

Contact: Tara on LinkedIn, Company website