132 — Brian Smith

Podcast Summary:

It was a true honor to speak with such an amazing icon. Brian Smith epitomizes the strength, determination, grit, and hard work that comes with being a successful Founding CEO. Brian and his team are largely responsible for bring the iconic sheepskin boots and footwear, UGG, to the United States.

His humility will inspire you and his stories about shifting from Founder to CEO are exceptionally insightful. He talks about:

  • The struggles of maintain control of his company
  • The absolute necessity of listening to his customers
  • The rewards of loyalty
  • The challenges of “letting go” to grow
  • The pitfalls of trusting investors who are only focused on money

Click to Tweet @briansmithugg, former #CEO of @UGG, shares his stories on building a 1 billion brand https://fromfoundertoceo.com/?p=2165


Name: Brian Smith, Founder & Former CEO

Company:  UGG Imports

Powerful Promise of Value: Amazingly comfortable sheepskin footwear.

Brian’s Book: The Birth of a Brand

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Contacts: www.briansmithspeaker.com, www.ugg.com

Sponsored by: Khorus

Helping your team stay on track is much easier with Khorus. Founding CEOs use Khorus to drive performance, manage talent, and build a strong culture. And, I love the way it helps Founding CEOs better clarify big-picture priorities, align employees around those priorities, and drive predictable performance. Try out their demo…it’s great!

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