It was a true honor to speak with such an amazing icon. Brian Smith epitomizes the strength, determination, grit, and hard work that comes with being a successful Founding CEO. Brian and his team are largely responsible for bring the iconic sheepskin boots and footwear, UGG, to the United States.
His humility will inspire you and his stories about shifting from Founder to CEO are exceptionally insightful. He talks about:
- The struggles of maintain control of his company
- The absolute necessity of listening to his customers
- The rewards of loyalty
- The challenges of “letting go” to grow
- The pitfalls of trusting investors who are only focused on money