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Podcast Summary:
Shark Tank Alum, Kim Nelson, secured a big investment from Barbara Corcoran and went on to build a cake empire – over $3 million in cake sales. She’s a kind, hard working South Carolina leader whose enthusiasm is infectious. I have personally ordered, eaten and LOVED her gluten free carrot cake. It was amazing! Just as amazing are the powerful leadership lessons she shares about:
- How just asking got Daisy Cakes on the “Price is Right” TV show.
- The challenges of finding employees who have the same sense of ownership as you do.
- How focusing on a quality product has fueled her success.
- How focusing on strategic marketing has kept her in front of new customers.
- How being fair to her employees has helped keep turnover low.
- How to handle good employees who take too much “ownership” and become emotionally attached to their job.
Name: Kim Nelson, Founder and CEO
Company: Daisy Cakes
Powerful Promise of Value: Amazing cakes that are hand-sifted, made-from-scratch with all-natural ingredients and topped with a whole lotta Southern love!
Headquartered In: Pauline, South Carolina
Leadership Struggles:
- “…dealing with employees is tough…”
- She shares that it is hard for her to receive criticism or rejection for her new ideas.
Contacts: www.ilovedaisycakes.com, @Ilovedaisycakes
