Tag Archives: cake

072 — Kim Nelson

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Podcast Summary:

Shark Tank Alum, Kim Nelson, secured a big investment from Barbara Corcoran and went on to build a cake empire – over $3 million in cake sales.  She’s a kind, hard working South Carolina leader whose enthusiasm is infectious.  I have personally ordered, eaten and LOVED her gluten free carrot cake. It was amazing! Just as amazing are the powerful leadership lessons she shares about:

  1. How just asking got Daisy Cakes on the “Price is Right” TV show.
  2. The challenges of finding employees who have the same sense of ownership as you do.
  3. How focusing on a quality product has fueled her success.
  4. How focusing on strategic marketing has kept her in front of new customers.
  5. How being fair to her employees has helped keep turnover low.
  6. How to handle good employees who take too much “ownership” and become emotionally attached to their job.

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