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Don Breckenridge and his team have created an amazing marketing automation platform that helps small businesses use big business marketing tools. Don and his co-founder did a great job tapping into the St. Louis, MO startup ecosystem and were adept at raising capital to continue to grow their “software as a service” platform. In this interview, Don makes some very poignant points about the very important topic of delegation and reveals his struggles to focus on bigger President issues and empower others to tackle some of the challenges he use to take care of.
Name: Don Breckenridge Jr., President & Co-founder
Powerful Promise of Value: Hatchbuck automates your sales and marketing efforts overnight. It turn emails into conversations, website visitors into handshakes, and customers into raving fans with all-in-one sales & marketing software.
Headquartered In: St. Louis, Missouri
Significant Difference Between (Co) Founder & CEO: “…when you first start off, you don’t have any resources…I don’t have a team of people to help me on anything…when you are starting out its just you…focus on what you are good at…and then once you grow…it is so important to hire rock star players…and then you’ve got to give up the reigns on a lot of stuff that you didn’t before…”
Blind Spot: “…I am good at product vision, process, finance…and I love the building aspect…and what I am not as great at is…more of the cultural side…drive culture in the company…”
Banish Your Business Building Blindspot!
Favorite Resource for Productivity: Scoop.it! (Discover, curate and publish great content to get visibility online), Canva (Amazingly simple graphics)
Favorite Resource that helps with the Founder to CEO role shift: Brad Feld
Favorite Founder: Brad Feld