Suzanne Solsona is having a big impact on outdoor gear for kids. I still can’t believe no one didn’t already create what she and her husband have created. They have really innovated in the kid boot market. She’s also a savvy leader who shares some great tips about the transition from Founder to CEO.
1. Try not to over-extend yourself and your company…measured steps are often helpful.
2. Using LinkedIn to find manufacturers, business partners, and distributors.
3. Find ways to manage stress.
4. Innovate, don’t litigate.
Name: Suzanne Solsona, Founder & CEO
Powerful Promise of Value: They are on a mission to get families outdoors and exploring the world together. So, they make great outdoor waterproof boots designed by parents made for kids.
Headquartered In: Vancouver, Canada
Leadership Struggle: “..the daily stress…and how to deal with that stress…”
Daily Habit: Do one thing you really don’t want to do (and that needs to get done) and do it first thing in the morning.
Favorite Book (s): Just Start: Take Action, Embrace Uncertainty, Create the Future, The Thank You Economy