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Podcast Summary:
Ben Kusin was a smoker who realized there wasn’t anything on the market to help with odors on his clothes. From that was born Reviver. Ben Co-founded Reviver with his brother, Eric, and they both earned a deal with Lori Greiner on the ABC TV show Shark Tank. Ben talks candidly about some of his early mistakes and how his brother balances out the team’s skills. Now, he is marching forward toward international markets. He’s a great example of hard work, dedication, and commitment paying off. Plus, his thoughts on cognitive switching penalties…hmmm…you may want to listen if you are a multi-tasker.
Name: Ben Kusin, Co-founder & CEO
Company: Reviver
Powerful Promise of Value: Reviver Clothing Swipes are revolutionary odor eliminating dry swipes that allow you to instantly and discreetly swipe away unwanted aromas that cling to clothes and hair. Like breath mints for clothing – Reviver offers the first ever, on the go refreshening solution allowing you to refresh your clothes any time and anywhere regardless of what your day brings.
Headquartered In: Dallas, Texas & Los Angeles, California
Blind Spot: “…Reviver is growing…I’m much more macro than I am micro…I missed a little of those nuances…that’s why I brought my brother to help look into those bind spots…”
Banish Your Business Building Blindspot!
Favorite Resources for Productivity: “Batch” like activities in order to “avoid cognitive switching penalties”
Favorite Resources that helps with the Founder to CEO role shift: Inc. Magazine, Fast Company, Entrepreneur Magazine, anything Malcolm Gladwell writes
Ben Kusin’s Appearance On Shark Tank: http://abc.go.com/shows/shark-tank/video/VDKA0_g64fry37
Favorite Founders: His Dad (Gary Kusin), Elon Musk
Contacts: www.reviver.com, [email protected]
