Ben Kusin was a smoker who realized there wasn’t anything on the market to help with odors on his clothes. From that was born Reviver. Ben Co-founded Reviver with his brother, Eric, and they both earned a deal with Lori Greiner on the ABC TV show Shark Tank. Ben talks candidly about some of his early mistakes and how his brother balances out the team’s skills. Now, he is marching forward toward international markets. He’s a great example of hard work, dedication, and commitment paying off. Plus, his thoughts on cognitive switching penalties…hmmm…you may want to listen if you are a multi-tasker.