Tag Archives: social media library

064 — Laura Roeder

Podcast Summary:

Laura Roeder, Founder & CEO of Edgar, is changing social media management with her powerful tool. She turned her training program into a software as a service platform that has had meteoric growth and has helped thousands of small business owners better use social media to drive business results. Her wisdom on an array of issues is incredible. For example:

1. “Product/market fit is really about all or nothing…it works or it doesn’t.”
2. “If you can get some people to buy, you can get more people to buy.”
3. It’s really important to leverage the audience that other people have built.
4. “Most of my time is definitely spent on strategy.”
5. “To me, strategy means, is everyone at the company working towards the same goal and do we have our game plan clearly defined?”
6. The importance of focus
7. The challenges of hiring

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