057 — Fleetwood Hicks - From Founder to CEO

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Podcast Summary:

Fleetwood Hicks is the Founder & CEO of Villy Custom and he is also a Shark Tank alum (Mark Cuban and Barbara Corcoran are investors in Villy Custom) who has mastered the art of mass customization of beautiful cruiser bikes for individuals, corporations, active living communities, hotel resorts, and more. I know you’ll appreciate his down-to-earth style and his key advice for Startup CEOs that he learned from his own experiences of success and failure.

1. Hire great people as early as possible.
2. Delegation was the key to his growth…even though he says he was never good at it…giving up the quality control role was the hardest for him.
3. There are three types of employees: a) Those that perform below average b) Those that perform average c) Those that perform above average (almost the work of two people).
4. The 60 day employee assessment…hire better earlier.

Name: Fleetwood Hicks, Founder & CEO

Company: Villy Custom

Powerful Promise of Value: Villy Custom is THE American lifestyle brand specializing in luxury custom fashion designed cruiser bicycles for adults.

Headquartered In: Dallas, Texas

Blind Spot: “…organization…I don’t like paperwork…I don’t like numbers…I don’t like filing…I don’t even like filling out forms…that’s always been a struggle for me…I’ve hired the right people on staff…we’ve got that covered now.”

Banish Your Business Building Blindspot!

Favorite Resources for Productivity: TradeGecko

Favorite Resources that helps with the Founder to CEO role shift: Purple Cow: Transform Your Business by Being Remarkable (Seth Godin)

Contacts: www.villycustoms.com