After trading in his life on Wall Street for the Meat Packing District in Chicago, Lenny traveled over 103,368 miles, welcomed countless encounters with cattle, and conducted enough research to fill a library. He is a true beef guru. And, he is super passionate about great tasting beef with unparalleled quality. He started PRE Brands in 2012 and has been successful at bringing his great beef to over 400 stores. He is also candid about his journey From Founder To CEO. He explains how he underestimated the value of hiring for cultural fit and what he does now to ensure he gets the right people on his team.