136 — Todd Wichmann

Podcast Summary:

Todd Wichmann truly knows the difference between corporate leadership and startup leadership. He became a Founding CEO after leading the iconic Tide® Laundry Detergent brand for global giant, Procter & Gamble. He took his knowledge gained at P&G and used it to build a company focused on organic cleaning products.

He shares his ups and downs as a Startup CEO and he shares the story of how he and his team developed one of the hottest new products to combat the Zika Virus – an organic mosquito repellent called FIT® Organic—Mosquito Repellent. It’s a game changer for many, including the country of Brazil where the virus has affected so many.

Oh yes, listen carefully to his story about his biggest struggle shifting from Founder to CEO, I think you will learn a lot. I know I did.

Click to Tweet @toddwichmann, #CEO of @cleanwithFIT, is fighting the #Zika virus with his new mosquito repellent https://fromfoundertoceo.com/?p=2225


Name: Todd Wichmann, Founder & CEO

Company: HealthPro Brands Inc.

Headquartered In: Cincinnati, Ohio

Powerful Promise of Value: HealthPro Brands is the company behind the FIT Organic® brand. With FIT Organic, you get the best of both worlds: premium performing cleaning products using only safe, naturally derived ingredients. HealthPro Brands is also the company behind FIT® Organic—Mosquito Repellent.

Contacts: www.fitorganic.com, @toddwichmann (Twitter), https://www.linkedin.com/in/toddwichmann

Sponsored by: Khorus

Helping your team stay on track is much easier with Khorus. Founding CEOs use Khorus to drive performance, manage talent, and build a strong culture. And, I love the way it helps Founding CEOs better clarify big-picture priorities, align employees around those priorities, and drive predictable performance. Try out their demo…it’s great!

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