Tom Sanetti, Founder & CEO of Earth-log, is a Shark Tank alum who saw huge growth after appearing on the hit ABC TV show. Tom never really anticipated how quickly the company would grow and so he is is expanding his eco-friendly company and moving toward more automation. His down-to-earth CEO style is inspiring. And, I love his approach to team-building, ensuring his team has fun…listen and hear for yourself.
Name: Tom Sanetti, Founder & CEO
Powerful Promise of Value: Earth-Logs are an innovative, scented fire log made from 100% recycled post-consumer waste paper and fully refined, scented, scrap candle waxes. These mighty paper logs are designed to produce more heat and less smoke than conventional firewood, while delivering a clean, subtle scent. Earth-Logs meet rigid fire safety standards and deliver the highest quality performance. Earth-Logs are all-season fire logs that are ideal for both indoor and outdoor use.
Headquartered In: Huntington Beach, California
Blind Spot: “…I’m a little too positive…sometimes that leaves me blind to the reality… ”
Favorite Resources for Productivity: Tom learning the jobs of all his employees.
Favorite Resources that helps with the Founder to CEO role shift: The Grapes of Wrath (John Steinbeck)
Favorite Founders: Richard Branson
His Shark Tank Appearance: http://abc.go.com/shows/shark-tank/video/VDKA0_49iuij3v